One thing that I have noticed when it comes to the real estate business is many real estate agents that own websites have a really, really hard time getting their visitors to the website to fill out the online form.  Most of the time, prospects just skip over this step and that means that you could be losing out on a lot of money.  Web forms for real estate agents for the most part ask just for contact information and maybe just a few multiple choice questions.  While there may be absolutely nothing wrong with this way, you can actually improve the forms to make them valuable.

One of the first things that you need to do is make sure that there is a goal in mind whenever you are designing one of those forms.  You want to make sure that you start building a trust and an actual relationship with your online prospect via this form.  You want to make sure that you not only get their contact information but also some more information from them like their unique situation.

Just remember, adding value to your online form will most likely make your guests fill them out, especially if they think they are getting something out of it.